Visit to Oxford University Press

On Friday we had a "visit" to Oxford University Press (OUP) for the children's module. I put visit in quotation marks because, well, they took us to a meeting room and gave us a marketing lecture. I was disappointed, I really wanted to see some of the building.

Still, the lecture was rather interesting although it only covered publicity and marketing. The marketing assistant did our M.A. last year too which gives me hope.

One of the things they insisted on was how much things cost. They handed out covers of two of their books and ask how we would market them and how much we thought everything would cost. We never got it right. Even something as small as a bookmark or a postcard was ridiculously expensive. Actually, it came up that sometimes it was the same price for bookmarks as for rucksacks! Mainly because of all the safety testing that needs to be done on anything that might go to children. Which I guess makes sense but sometimes it can be a little exaggerated.

Also, they gave us some figures for marketing budgets for individual titles. I know this is gonna kill some author who'll stumble by this post but: some books have big marketing budgets and some have none. And quality doesn't necessarily come into the equation. Publishers have to do those books that are easier to market widely and that's not always the quality book but the one with an author who's done something interesting or who's a great public speaker. With the kind of money available, you have to get value for money.

I know it is unfair. I'm something of a writer myself and someday, I hope my book will be one with a marketing budget.

Sequel

Another post! Aren't you surprised? :D Me too!

I got another email from the person who asked about interviews. She asked another question and I figured it wasn't a bad one for the blog. Hey, if you email me, chances are I'll post it up. It's a fair exchange, right ;) ?

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I know you are well traveled, so if you had the choice would you study in Oxford again? And having gone through most of the program, would you seriously recommend it to other people? The thing is, I'm trying to decide if it worth my time and money (I'm financing it myself). Your honesty would be truly appreciated. Also, do you feel like you have any time for travel? My travel outside the U.S. consists of one backpacking experience through Europe. I would love to see more of the UK.

Yes, I would totally redo the course if I had the option again. In all honesty, this is probably the happiest I've been in my entire life. Sure it's hard sometimes and there's a lot of work and pressure. There are people in the course I don't like to work with (although they are not bad people, just people I have no chemistry with) and I can't wait to be done with it and in the real world again. But that's true of every academic course :D
We have a lot of fun as a group and although we're hardly ever all together anymore, when there's a large group of us in one place, we have a blast and that's as important as the modules themselves in a way.

Oxford itself is a very nice town. It has a nice, village feel rather than being a stuffy "old university" town. It's very pleasant and although I sometimes miss having a wide range of options for things to do in the evening or on weekends (England will seem very slow and sleepy in comparison to the US - everything closes ridiculously early!) but it's probably just as well budget-wise :) And London's practically next door anyway.

There is some time to travel too, I haven't but that's mainly because I'm trying not to spend my parents' money. I like to eat out with my friends so I find myself going through money very fast and I'd rather eat out regularly than take a really cool trip and have to be tight with the cash later. I figure I can always travel more later when i have a regular paycheck, lol.
But yeah, a lot of people from the course are traveling regularly all over Europe, either to go visit their families or do some tourism. It's also easy to travel within the UK, plenty of airports that Ryanair goes to and also, buses. A bit expensive to my taste and the train aren't very reliable but it's doable. And again, with London next door, you can usually get just about anywhere in the country easily enough.

On living in Oxford

Here's a sequel to my previous post :D

Oh, Julie, it definitely is possible to lose weight while in England. For one thing the food is pretty expensive. Also, it's not very good. If you want yummy food, you have to eat out which brings us to point number 1 :D I've lost 20 kg in a matter of months :) Then again, I'm on Atkins-lite (which really means I cheat too much to say I'm really trying >_< ) so that helps.

I'm going with a different color scheme this time around.

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Hi Chantal,

I really can't thank you enough for that reply! It really helped me! I've also been looking through your blog and its really nice to read what you have done in your classes. I have spoken to someone from UCL and Stirling too and I think the Brookes course sounds much better and flexible, the others are too rigid! I'm hoping I get in, my applications go in next week or so. The maths bit scares me a little as it was my worst subject :(
Are you an international student? How is the accommodation at the uni? And I've been to Oxford when I was on holiday once, and I loved the place, but what is it like to live there?

Thank you :)

Yeah, I'm an international student. I'm staying in Cheney Student Village which offers a 50 week contract. The other halls are 30 weeks.
Cheney is also ensuite which means I have my own bathroom (which also means I have to clean it myself *sigh*).

The rooms are quite nice, airy and bright and quite spacious for university accommodations. They're fairly new too, the ikea furniture still nice :D There's 6 people in our flat and we share a kitchen. It's not as nice as an actual house but it's enough for now. The postgraduate blocks (P,R,S,T and U) are fairly quiet. I had to sent the Residence officer quiet down the people upstairs only once (hey, they were playing really bad techno, screaming and jumping around at 3 am on a weekday!)

I've been inside Crescent as well which is the cheapest of the halls and it's quite nice too. Very cramped but it had a nice atmosphere. They also have shared kitchens but they're a lot smaller. Also, it's quite far from the Headington campus.

The university also owns some houses in the area and if you apply for a shared house, you could end up in an actual house to share with other Brookes students. My boyfriend is in one of these and they're ok. His house is a bit worn down and the heating doesn't work well but they have a kitchen and a little living room and their own washer and drier which is great because going up and down the stairs and out in the cold to do laundry (and pay a whole 3 pounds for one load!) sucks. They also have a garden.

Personally, I like living in Oxford. It's not a big city which sometimes annoys me but I got used to having a ridiculous amount of possibilities (even though, in all fairness, I only ever did the same things over and over again anyway). It's cheerful and small and I can go everywhere on foot. There are paths along the rivers and before long, it feels like you're outside of town, walking through the countryside.

The supermarkets are fairly limited and the choice is small for my international tastes but they have the staples and some places have decent prices and decent quality (oh, Peru! How I miss thee!). The weather is much nicer than I expected. I've never experienced such a mild winter. Maybe it was a fluke this year but it's been pleasant. There are a lot of students but it doesn't get too crazy expect on some streets during the night. There are a lot of student nights in the local clubs that attract either more Oxford students or Brookes students. There's a strong sense of partying at night, every night. I'm not much of a club goer myself but I've heard good reviews of places like Lava, The Purple Turtle, Clem's and The Carling Academy.

There are lots of restaurants offering different cuisines. Jamie Oliver has an Italian restaurant on St. George street that is wonderful apparently. I'm saving it for a special occasion because it's also pricey. Quod is good, also elegant and one of my friends met Emma Watson there and got an autograph! There are several Indian restaurants that are very good. I lived 4 years in India and sometimes, I need some good Indian food. I'm pleased with the offerings generally although I wish there was more than curries, Indian food is so varied and interesting it's a shame they don't offer more different dishes.
My favorite places to eat are Nando's (mmmh, spicy chicken!), Gourmet Burger Kitchen ('nuff said) and the Brittania pub up in Headington (it's close, cheap and the food is very good).

Well, it's getting pretty long so I'll sumarise, I like it very much here. I wouldn't mind staying on after I finish the M.A. except the local publishers don't really do trade publishing and I'm not interested in Academic or Educational publishing. London is conveniently close but still, 2 hours commutes one-way is a bit much for me.

More Marketing just for Marian :D

Last post on marketing for a little while :) I'll go on to other fascinating things like "the purpose of page numbers" or "what tables of content are for" or how "a book needs a spine". Yup, we talked about these in class.

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Now that I've been doing some actual marketing work on mondays, the kind that someone will actually profit by, I'm starting to understand some things in a more instinctive way. Don't talk to me about PEST and SWOT and crazy spreadsheets though.
I've mostly been doing research, making sure the journals we mail review copies or review invitations too are appropriate for the book we're trying to sell. With a small academic publisher, the list is fairly small but it can be pretty confusing because there's a lot of crossover between subjects.
However, it is crucial that you send the right book to the right place. First, because you want them to be read by people who are interested in the subject, second because you don't want to send expensive books to people who will not review them (or return them). If your books is under 15 GBP, you have a bit of room but if the book is over 100GBP and your print-run is about 250 copies, every single one counts.

Even so, marketing is expensive. I mentioned in another post that for one of the books we do, we sent out 5 copies, totaling about 500GBP. Then there is the paper and all the fliers we sent out to conferences, the order forms (with discounts!), the going to the conferences... This is why authors can't be expected to do the marketing of their own books themselves. They play their part but there's only so much they can do and so far they can go. No publisher can survive by selling their books only in the immediate vicinity of the author. It wouldn't even make up the costs of printing.

Week 1 summary

*downs a cup of hot Blackberry & Nettle tea*

Well, that was the end of week one and I feel remarkable more evil. Well, not a lot more evil but some. I've been to the pub more times than I can count, got incredibly drunk once and did a lot of stupid things (I wish I could say I'll never drink again but it would be a lie). Basically, I'm really enjoying myself. Pub quizzes are fun, my team almost won but were definited in the last two rounds. We still got a lot of free beer and a fiver. Pretty lame but better than nothing. Another course team got the 45.

Here's one thing that is incredibly annoying. Money goes really, really fast. I spend as little as possible but somehow, the money just zooms by. Also, I can't seem to get a job. Some of my course mates managed to get a job within the week, I haven't even been called back for an interview. What jobs there are are pretty lame with low pay and either too many hours or not enough. It would still be enough to eat on but the hours are mostly all wrong for my schedule.

We've had a couple or really lovely sunny days. Yes, just after google announced it was officially autumn *grin*. UK weather is being rebellious. Still, the trees are starting to redden a bit but they are mostly green. I have a pretty nice view from my room window. Did I mention I have a private bathroom? Well, it bears repeating, except, of course, I have to keep it clean myself. Nothing is ever easy, is it?

Anyway, in more interesting news, all my classes were very interesting. It still looks very challenging but incredibly exciting as well. I'm not entirely sure how I'm going to be doing this. I figure I'll write one post per class, detailing what we learned and so on.

The classes are: Editorial Management, Marketing, Design and Production (split into two). In between, we have some extra lectures occasionally and IT workshops.