Dirty little marks, Publishing and the Environment

Last Tursday, I attended a talk on "Greening your Publishing". The presentation was supposed to be about how you can make publishing more eco-friendly. Let's face it, it's one of the worst industries that way. I'm all for being greener even if I'm often too lazy to separate my trash. I do buy organic as much as possible and avoid wasting energy and water. It's a first step. I'll get better.

Anyway, I and most of the classmates that showed up were pretty dissapointed. The presentations didn't really propose anything new and there was a distinct lack of enthusiasm from the already employed audience and presenters. I understand that publishing is a business and that books are absolutely necessary or I wouldn't be studying this but trying to be eco-friendly is good. Token gestures to be politically-correct or for good PR is pointless. Basically what they were saying is "try to buy recycled paper or from legal wood farms but if it's too expensive, whatever, the buyers aren't going to care anyway".

We did learn a few interesting things though.

We had no idea just how much paper was involved in the publishing business. Obviously we knew it was a lot, duh, but what goes in books is only part of it. Aside from the obvious waste of paper in offices (unnecessary photocopies, printing etc), the practice is to print about twice as long a run as is likely to sell which means that half of the books printed end up being pulped. The problem is, once pulped, that paper can't be recycled into book grade paper again.

What do they do with those books? Sell them for cheap to tissue/toilet paper companies. In the words of one of our presenters, "I happen to know for a fact that we are XXXX loo paper." So now you know, you're wiping your bottom with someone's deathless prose.

There are some publishers making more of an effort than others, Earthscan is the leading publisher on all things environmental and apparently they're doing their best to be carbon neutral, whatever that really means for the environment.

POD might help though. There really is no need for gigantic print runs when you can do several small runs fast and affordably. We touched a little on ink but not much. One of the things they didn't discuss until someone asked was about water. Lots of talk of paper but no water. This brought out the fact that the paper industry is TERRIBLE for water. They are finding ways now to use the toxic remains of making paper but from what was not said, I assume it's not going great. Plus, there's the social aspect. A lot of paper is bought from poor Asian countries where people are displaced so they can grow more trees, everywhere ancient forests are cut down, companies illegally cut down trees they are not supposed to touch etc.

There are organisations that research companies and vouch for their practices but the problem is that the paper is expensive. Also, the term "recycled" paper is used for virgin paper that's gone through the process again and some companies "recycle" their own paper just to put the label on it and get an automatic pass.

We also learned that the price of paper is going up all the time. The world basically runs on it, think about it. Paper is everywhere and in everything. It takes a long time for a tree to grow and there are almost not enough of them to keep up. Publishing relies on paper so the more expensive it becomes, the less careful we're going to be about where we're getting it. Depressing.

Books are a necessity but so is nature. I promise I'll be as eco-conscious a publisher as I can. Publishing isn't the whole guilty party though, paper is much more important to us than to many other industries. If they would please lower their consumption of it, maybe there'll be more of it (and the good kind) for the rest of us?